Digital Media
With over 8 million views, this video demonstrates my ability to communicate informational content in an engaging, audience-centered format. I developed the concept, delivered on-camera messaging, and edited the final piece to maintain clarity, pacing, and viewer retention. The project highlights my strengths in personal branding, educational storytelling, and short-form video strategy optimized for social media engagement.
This video showcases my ability to create emotionally engaging, story-driven content rooted in authenticity retaining over 750k views. I conceptualized and executed the surprise, captured the footage in real time, and edited the final product to emphasize pacing and emotional impact. The project demonstrates my strengths in audience connection, narrative structure, and platform-native content creation.
Explore a range of projects through digital media focused around social media platforms and personal experience.
Featured inExpress
DailyTransplantNews
Global Liver Institute
PEOPLE
Behind the screen
This senior feature project is a short experimental mini documentary that examines the formation and impact of para-social relationships, and what it means to be perceived through a digital lens. The film is structured around a single interview with myself, using voiceover as the primary narrative thread while the visual track shifts between layered realities. It begins with real audience comments as an entry point into perception, then transitions into a visual “mind space” representing moments of internal escape and processing. From there, the film moves through fragmented jump cuts of hospital imagery and lived experience, before returning to my introduction and interview.
As the voiceover continues, the visuals shift between everyday life content, archival footage from periods of illness, and present-day moments, creating a nonlinear reflection of identity as it is constructed both privately and publicly. The editing style, through jump cuts, layering, and contrast between voice and image, mirrors the instability and fragmentation of being simultaneously known and unknown online. This project explores how para-social relationships are built, how they distort or shape perception, and how lived experience exists beneath the version of a person consumed through media.
Experience beyond
While I have found success in building a community in my personal journey of over 1.5 million people, my experience scales beyond a personal lens.
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Refined and strengthened an existing presence by clarifying brand messaging, elevating creative direction, and implementing data-informed content strategies that increased engagement and visibility.
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Built its online presence entirely from the ground up—establishing brand voice, visual identity, and platform strategy, and growing a loyal audience from zero.
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Established a foundational content strategy to guide the brand’s social media presence. I developed a baseline creative direction, content structure, and messaging framework to ensure consistency and alignment with the brand identity. I initially led execution by example, creating and publishing content to model tone, aesthetic, and storytelling approach. After setting that standard, I transitioned day-to-day execution to another team member while maintaining strategic oversight. I am currently expanding the brand’s digital footprint by developing a blog presence to deepen audience engagement and strengthen long-form brand storytelling.
Past Project
Business Experience
